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Sumaiya Khatun
Mar 30, 2022
In Welcome to the Forum
They do this based on the online behavior Whatsapp Mobile Number List of the users, processed in the powerful algorithm. Sounds good right? Somewhat skeptical that we have become as hand-tied digital marketers, I thought: first see Whatsapp Mobile Number List is to believe. Then I and colleagues tested the first campaigns with special ad categories. And guess what? The results are very good! And of course I am happy to share these results with you. Also read: How do you bypass the iOS 14 update and still make social advertising work? First results We regularly Whatsapp Mobile Number List carry out various recruitment campaigns (which is of course already a competitive market at the moment). This gave me the opportunity to Whatsapp Mobile Number List compare the new situation with the old one. For this I use a campaign with an equal vacancy and an equal budget (which ran in both Q4 of 2021 and Q1 of 2022), this gives a good idea of ​​the differences in results. And as I mentioned, the results are really astonishingly good! Ad impressions Whatsapp Mobile Number List have almost doubled, CPM (cost per 1000 impressions) has fallen by about 35%, CTR (click through rate) has increased by 40% and the cost per landing page impression has almost halved! To avoid comparing apples to oranges, I must add that advertising at the end of the year is of course always more expensive, but the results are still very nice. In addition, I've also looked at several Whatsapp Mobile Number List other campaigns (with different categories) and I see an upward trend in impressions and clicks everywhere, along with a lower CPM and a lower cost per view landing page. You can certainly call this an improvement in results. And what if we don't stick to this? All in all, it seems that Whatsapp Mobile Number List tinkering with the Meta road does not necessarily always have negative consequences for the online marketing world. Although we sometimes have to get used to the fact that we Whatsapp Mobile Number List have to hand over the targeting control. Now I hear you thinking: “What if we just don't choose such a special category, then we can still create our target groups as usual, right?”
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Sumaiya Khatun

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