These big brand advertisers - the ones who spend millions to advertise on Image Manipulation television, radio and billboards - what do they know? What a waste of money, right? Well, if these formats are so useless, why do big companies invest so much money in Image Manipulation these ads every year? What do they know that we don't? brand advertising Well, maybe they know that if consumers have never heard of you, they won't seek you out when they need the product or service you're selling. And if they search, they probably won't click on your paid search ad Image Manipulation or organic listing.
And if they don't click on your brand, they can't buy Image Manipulation from you. Why? What stops them? Again: they've never heard of you. You are not some magical unicorn everyone knows and loves. You're just a boring donkey - another link in a sea Image Manipulation of blue links. The ultimate conversion hack is to make sure people have heard of your brand before. Here's why. Research harvests existing demand We know that there are three types of Image Manipulation searches: Informational : These researchers want to find an answer to a question or learn something. We attract information seekers via SEO, creating inspiring, memorable and optimized content that your target market will find informative or educational (not promotional). Browsing : These people Image Manipulation want to locate a specific website, like people searching for “Facebook”.
They already know you - they've visited your Image Manipulation site before, liked what they saw, and want to come back. Transactional : the searcher signals their intention to buy something. This is where search marketers live - SEOs who create content Image Manipulation for visitors who have demonstrated purchase intent and PPC marketers who write compelling ad copy with irresistible offers for hot prospects. . Search marketing is all about harvesting the existing market demand. Don't get me wrong: as search marketers, we do a brilliant job of harvesting that demand. But research Image Manipulation does not increase new demand .