such as the speed of the user's network. Nonetheless, Google offers a PageSpeed Insight tool to measure website performance and provide tips for improving low-scoring areas. The illustration below is an analysis by this Google PageSpeed tool of a website that scored poorly. It provides both recommended and suggested fixes that would help speed up the site. Example of Google PageSpeed Insights Source: Google PageSpeed Insight Tool 4. Launching new, faster Shadow Making mobile webpage formats Google is competing to keep users on the mobile web as they spend more Shadow Making and more time on apps. Platforms such as Facebook and Snapchat are developing new ways to consume content within their apps and providing a sleek user experience to take the user away from the web.
Where Google dominates. Facebook isn't even trying to be tight-lipped about its focus on Instant Articles, a format developed for publishers last year to speed up content delivery. He says: “We created Instant Articles to address a specific problem – slow load times on the mobile web created a problematic experience for people reading the news on their phones. Google quickly Shadow Making retaliated by announcing Accelerated Mobile Shadow Making Pages (AMP), a new open-source framework that allows web pages to load almost instantly by stripping pages of data and letting Google cache the pages on their server. Google also beat Facebook to the punch by announcing the official launch date for AMP as February 24, 2016, ahead of Facebook's April 12 release of Instant Articles to all publishers. The videos Shadow Making below demonstrate the difference between AMP articles and regular mobile web articles. The demo was done on my daughter's Motorola G (2nd Gen) smartphone using AT&T's 3G mobile network.
The first video shows me using Google's live demo at ampdemo with the "Sports" search topic on Chrome. In the second video, I click links to web pages from the "Sports" search topic using classic Google mobile search on Chrome. It's clear that AMP articles loaded much faster and smoother, usually within a second or two, even with video. Regular mobile web pages Shadow Making took much longer and I felt a little more jerkiness while waiting for images or video to load. The user experience is day and night, as you can see for yourself. 5. Local businesses must also adapt Much of the initial Shadow Making push for near-instantaneous page loads like AMP is being tested by big publishers. However, it is easy to predict that the formats offered by Google and Facebook will be quickly adopted by national brands and will become the consumer standard. Unfortunately, once consumers experience the speed of these new formats,