Recently, we were proud to have Bill Slawski as a guest on Twitter. Bill is the Director of SEO Research at Go Fish Digital and the founder of the SEO by the Sea blog. He answered questions from members of our Twitter channel about Implementing Structured Data for SEO . Hope you didn't miss the chat, but here's the article in case you forgot :) Q1 :How do you identify if your site really needs structured data?Bill Slawski :Hard to tell if your site actually needs structured data (does your site need traffic and visitors, on-page SEO?) clicks are worth chasing.
The way people interact with web pages is undergoing a transformation with things like assistants, and will likely change even more as we start to see more of the Internet of Things with smaller screens, voice input and results.Structured data such as Schema is created Cyprus Mobile Number List by subject matter experts, containing the values, attributes and contexts of entities that we may display on our pages and providing ways to interact with and display information about them in places such as search results.Q2 :How do you identify your structured data opportunities?Bill Slawski :You create your own opportunities by defining what you want to be known for. Organize events ? Use event markup. Publish news? Use Speakable markup so speakers can read responses from your site. How do you want your site to interact with people?Q3:How can you benefit from structured data on your website?Bill Slawski :Schema isn't the only machine-readable feature people have added to sites; another common addition is XML sitemaps. It is an alternative way to share information about your pages with search engines and check your website's SEO.Q4 :There are new types of Schema markup: FAQPage Schema, Howto Schema, and Speakable.
Schema and older ones: Events Schema and Product Schema. What excites you the most and why?Bill Slawski :FAQPage Schema is interesting because it allows you to provide answers to questions that you want to share with people interested in your site.Q5 :Are you interested in the wider rollout of related item results that will come with the use of product markup for the products you offer, your products will potentially be featured as related items by
Google?Bill Slawski :It involves planning a customer journey – getting views on the products you offer. It's always worth building your brand because people will always be making decisions about the brand behind a product and what they're known for.Similar items displayed in product search remind me of the physical aspects of window shopping - it adds choices and allows for comparisons.Q6:Are you familiar with the new schema attributes, such as the "knowsabout" attribute? What diagram vocabulary are you most excited about?Bill Slawski :The first time I saw Knowsabout was in Plumber Schema, and I was disappointed that it was still pending at that time, but remembered it when it became active.Q7:Do you like the new rich results reports in GSC?Bill Slawski :I was waiting to see some of the older functionality from the previous version of GSC, but was very happy to see structured data playing a bigger role in GSC and the Rich Results tool.The GSC is incomplete and I can't wait for it to be fleshed out. I hope Global Report makes a comeback.