Potential customers are already showing interest by email list adding items to their cartdiscounts are hidden behind emails, making them less likely to spread or attract less desirable customers. This is your last chance to re-engage the lead abandoned cart coupons offer targeted discounts only to those at risk or "At risk" . Karmaloop provided coupons for abandoned carts as part of the automation of abandoned carts. "Cartkarmaloop has abandoned the cart coupon. (source: interview with karmaloop)in fact, this automation is very similar to the automation we recommend using in your blog post about creating an abandoned cart series. When adding coupons to abandoned cart emails, consider using them in later emails.
Why? The first abandoned cart email is primarily to act as a reminder. What if a potential customer is distracted, the internet connection is lost, or the boss leaves because he walks behind them at work? You don't want to eat your margin unnecessarily by offering a email list discount to someone who would have paid the full amount. You also don't want to be known as a brand that offers discounts to those who abandon their carts, as in the list summarized in this blog post. Abandoned cart coupon coupons can help reduce 77% of cart abandoners, but only if done correctly. (source: lifehacker)however, the second and third emails of automation are great places to offer discounts.
At this point, those who have just been distracted email list for a moment have already purchased. But you have a chance to give a little push to those who are still on the fence. And all of those super-price-sensitive shoppers and modest bloggers? You rarely have to wait 3-5 days for the third email of automation. Abandoned cart coupons do not need to be particularly large. 10% may work. You can test your size to see what works best for your profit and conversion rates. You can also try "Dollar off" and "Percentage off" coupons. Karmaloop wanted to turn its first-time buyer into a long-term customer,