Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. What Is Brand Development With Example? Brand development is the process of making a brand and establishing it in the eyes of customers. Proper development includes researching strong brand ideas, obtaining the tools to communicate them, and building a reputation with customers. For example, some companies may develop a product-focused brand (like the recognizable RedBull), while others establish a brand around their values (like the eco-friendly Green Toys). What Is a Brand, Exactly? Before we talk any further about brand development, we need to define what a brand is.
A brand is everything a customer experiences that relates to old picture restoration a product or a group of products. Some companies create a brand around each product to distinguish them in the customer’s mind, while others treat the company as a brand and encourage people to buy from them. Businesses may even do both. Video game company Nintendo, for example, has one of the most recognized brands in the world with its Super Mario franchise. However, Nintendo itself is also a brand, with all of the games they produce known for being high-quality products. The main thing to remember here is that an effective brand development strategy must consider every aspect of the customer’s experience. If a business makes decent products but has terrible customer service, that’s what the brand becomes.
It’s hard for any brand strategy to salvage a product once people turn against it, so companies occasionally rebrand products to try and escape negative connotations from the past. This type of brand positioning isn’t necessary for a successful brand, but sometimes it’s the right marketing strategy. Typical brand aspects include values, colors, materials, styles, mascots and logos, and mottos. Fast-food chains focus on portraying themselves as affordable, while sports teams often have kid-friendly mascots. Meanwhile, online crafts retailer Etsy emphasizes handmade goods alongside eco-friendly shipping.