Marketing have evolved to include hair, nail Coinbase User List and contact lenses as brands continue to develop uses for the immersive technology. L’Oréal’s Garnier brand of hair coloring has virtual try-ons of its products in Google Lens, the search Coinbase User List company’s image-recognition app. Scanning Garnier boxes in stores with the app activates L’Oréal’s Modiface platform to simulate the hair color in an AR overlay on a live selfie. The integration of image-recognition and AR could enhance shoppers’ in-store experience as they return to brick and mortars and try to limit touching more products than necessary due to coronavirus concerns. Johnson & Johnson worked with Perfect to let consumers in
China virtually test colored contact Coinbase User List lenses with AR. The health and beauty products giant created a mini program for its Acuvue brand in the popular messaging app WeChat and social shopping app Taobao, suggesting major CPG companies are taking note of beauty brands’ use of digital tech and more heavily investing Coinbase User List in the mobile space. AR experiences have evolved for beauty brands in the past few years, and the pandemic only hastened their adoption as marketers seek creative and engaging ways to reach homebound consumers and supplant the in-store experience.
As long as personal safety remains a top concern for consumers, virtual try-ons are likely to grow increasingly advanced with Coinbase User List continued investment in immersive technology.Ulta-branded shops within Target stores by the middle of 2021. “Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints,” Ulta CEO Mary Dillon said in a statement. The partnership with Target gives Ulta more support for same-day fulfillment as the companies compete more directly with e-commerce behemoths like Amazon.