Previous Case, Knowing Demographic Data Such as the Age and Gender of Your Audience Will Allow You to Better Build Your Buyer Persona (Learn What It Is and How to Build Your Buyer Persona Here ). Knowing This Data Will Help You Understand What Problems, Desires and Motivations Are Behind Your Users and Better Personalize Your Content or Sales Messages. the 15 Most Important Metrics in Digital Marketing - Demographic Data 1024x426 Visitor Interests and
Affinities Do You Know What Your Audience Is Looking for and What They Like? Do You Know How You Can Better Personalize Your Products and Services for Your Users? If We Manage to Link Our Products to the Interests That Our Audience Likes, We Will Achieve More Personalized Products and Consequently Better Conversions. to Do This, in Your Google executive list Analytics Panel You Can Find Out the Interests and Affinity Categories of Your Audience. This Not Only Allows You to Improve Your Product but It Can Also Help You Refine Your Distribution Channels . If Your Audience Likes Movies, Why Not Advertise on Streaming Platforms or Raffle Tickets? the Possibilities
Here Are Limitless! the 15 Most Important Metrics in Digital Marketing - Affinity Users 1024x295 Visits by Devices We Are Also Interested in Knowing from Which Devices They Access the Content: Smartphones , Computers, Tablets... Although the Design Must Always Be Responsive , If There Are Big Differences We Will Have to Optimize, Above All, Those That Generate the Most Flow of Public. Today, a Large Part of Web Traffic Is from Mobile Devices, So Whatever Your Strategy, You Have to Focus on a Mobile-First Experience So That Mobile Browsing Is Pleasant. the 15 Most Important Metrics in Digital Marketing - Mobile First Conversion of Visits If We Seek to Increase the Traffic of Our Website, It Is to Increase the Results (Downloads, Registrations, Sales, Activation of Subscriptions, Video Views,...).